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05/05/2021

Ralph Niebles, Ash Mehra, France Roy, Ricky Joshi Join Analytics Unite 2021

Don't miss this virtual experience, held May 18-20!
Cheryl Perkins et al. posing for the camera

There are less than two weeks until Analytics Unite 2021, and the list of industry-leading speakers keeps growing!

Held May 18-20, this year’s virtual experience is packing in a wealth of interactive networking, educational content and learning experiences across three days. Speakers who’ve joined this year’s event include Ralph Niebles, VP of IT of Art of Shaving; Ricky Joshi, chief strategy officer of Saatva Mattress; Ash Mehra, CIO of Pharmapacks; and France Roy, chief technology officer, direct-to-consumer at AB InBev.

Niebles, Joshi and Mehra will take part in the New Business Models Redefining the Industry panel on the first day of the show, moderated by Cheryl Perkins, CEO of Innovationedge, LLC.

Building on AU’s Future of Business theme, the group will share insight into how they pivoted their businesses to meet changing market conditions — and how analytics helped them successfully implement these new models.

A host of new business opportunities will be discussed, including DTC, omnichannel fulfillment, subscriptions, social commerce and Grab and Go, with attendees privy to real-life examples from the field.

Joshi is co-Founder and the chief strategy officer of Saatva, the leading online luxury mattress brand. At Saatva, Joshi built the company's e-commerce operations from the ground up, driving Saatva to over $300 million in annual revenue. He currently leads Saatva's national retail store rollout, product expansion, partnerships, M&A and all other major strategic planning efforts.

Mehra is CIO of Pharmapacks, a quickly expanding e-commerce growth and enablement companies in the U.S. Previously Mondelez International CIO of North America, global leader data and analytics and enterprise architecture, Mehra led the transformation of the snack giant to create a data-driven, digital-first company with superior data and analytics capabilities.

Niebles is VP of IT for the Procter & Gamble-owned Art of Shaving and has worked in such diverse markets as duty-free cruise ships and nationwide specialty retailers. He is the 2016 RIS News CIO of the Year and has over 25 years of experience in retail IT.

Perkins is a thought leader in strategy and a creative catalyst in brand-building initiatives that contribute to rewarding consumer experiences and improved business performance. As president and CEO of Innovationedge LLC, she’s leading companies across many industries to build strategic capabilities and define sustainable growth and innovation opportunities.

a man wearing glasses and smiling at the camera
France Roy

In Answering Demand: A Case Study in Growth on the second day of Analytics Unite, AB InBev’s Roy will share the story of Zé Delivery, the extremely successfully DTC beverage delivery subsidiary in Brazil.

Zé Delivery was delivering around 1.6 million orders a year in 2019, signifying a healthy DTC business and a great way to connect with shoppers who preferred home delivery. But once COVID hit, demand for DTC fulfillment skyrocketed, and the company was remarkably able to scale on the fly, completing more than 27 million orders in 2020 — a 16X increase.

Roy will share the ins and outs of Zé service, and detail how a commitment to data and analytics helped it scale at unprecedented speed.

In his role as CTO, direct-to-consumer, at AB InBev, Roy oversees all DTC technology for the company’s 13,000 retail stores and over 20 e-commerce ventures worldwide. Their more than 30 engineering teams across 18 countries develop digital products and services impacting hundreds of millions of consumer interactions.

We've only scratched the surface here on what you'll gain at this year's experience, so be sure to register today!

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