Rebecca Minkoff Blends Online and Offline in Connected Stores

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Rebecca Minkoff Blends Online and Offline in Connected Stores

As the online shopping experience strengthens, customers expect similar capabilities in store. Rebecca Minkoff, designer and retailer of handbags, apparel and accessories, connected its online and offline worlds last November with the unveiling of its "Connected Store" in two locations, New York's SoHo neighborhood and San Francisco.

The store used Connected Glass and other technologies from eBay to merge the experiences of shopping online and shopping in a brick-and-mortar store via "Connected Walls" — oversized mirrored displays where customers can view videos, browse content, request items to be sent to fitting rooms, push checkout to their mobile phone, have the items shipped home, and even order beverages.

Inside fitting rooms, customers can continue to interact with connected mirrors to request assistance or other items, save their items to mobile for later, check out and even change the lighting to better reflect the atmosphere in which they plan to wear the garment, says creative director and co-founder Rebecca Minkoff. 

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