Rebecca Minkoff Shows Off Advanced Virtual Fitting Room App
Rebecca Minkoff has partnered with Zeekit, a B2C platform and mobile app, on a virtual fitting room. Zeekit, which has raised $9 million in a Series A round, is being unveiled during New York Fashion Week through the partnership.
Using the Zeekit app, consumers can virtually “try on” fashions before buying online or trying on in-store. After uploading a full-body picture, a shopper taps a product they see online, in print or in store and is able to see how it looks and fits on their actual body. The item can then be mixed and matched with fashions from different retailers in their virtual closet, shared with friends or purchased through a link in the app. Retailers and brands can easily incorporate the Zeekit button in their online, mobile and physical stores to give shoppers the ability to try on their entire catalog of products, virtually.
Zeekit’s partnership with Rebecca Minkoff during New York Fashion Week makes it easy for those viewing runway styles either on-site at the Rebecca Minkoff show, online at the Rebecca Minkoff website, or through the Zeekit app to be able to tap the product, virtually try it on, share it with friends and purchase it.
"At Rebecca Minkoff, the integration of technology and style is paramount,” said Uri Minkoff, CEO and Co-Founder of Rebecca Minkoff. “Our partnership with Zeekit developed very organically and was a prime example of the best kind of integration. To be able to virtually try on a garment and give our girl the chance to access the feel of our product with immediacy – technology like that is made for the Rebecca Minkoff girl – for the millennial consumer.”
Zeekit recently raised $9 million in a Series A round from several angel investors including industry-leading Israeli technology investors, as well as US media, film and lifestyle investors.
Zeekit also recently announced a unique partnership with fashion magazine, StyleWatch in which StyleWatch readers can browse and virtually try on 180 pieces from the magazine's 18-page Fall Trend Report. This unique partnership allows StyleWatch to engage more deeply with its readers by allowing them to realistically see how they look in the fashions recommended in the magazine's September issue.
Zeekit was co-founded by Ms. Vizel, a Captain (res.) in the Israeli Air Force. A Technion-trained electrical engineer, Vizel developed complex technology that rendered 3D maps over 2D landscape images for use in aircrafts. Along with co-founders and fellow Technion graduates Nir Appleboim and Alon Kristal, Vizel was inspired by the image processing technology to layer detailed images of fashion over an image of the human body according to body dimension, figure and fabric.