Service and experience are vital to all types of retail brands, but luxury brands must take these goals to the next level. The next generation of luxury selling calls for a 360-degree view of the customers and their journeys. Today's highly successful brands are utilizing technology strategically to manage relationships with discerning shoppers and to provide services focused less on the product and more on the customer. Sales associates are offering carefully personalized experiences with point-of-sale tools that enable them to recognize these customers and create an unforgettable selling ceremony at every touchpoint.
This eBook, "In the Luxury Universe; Focus on Global Proximity, Service and Selling Ceremony," offers brands insights to benchmark and redefine the levers needed to satisfy their target audiences and help assess existing tools, strategies and solutions.