RedPrairie Introduces New E2e Business Process Platform


Press Release

For Immediate Release:  May 5, 2008

New Platform Uses Services Oriented Architecture (SOA) to Enable Cross-application Business Process Orchestration

Milwaukee, WI -- RedPrairie Corporation, a world leading consumer driven optimization company, announced today a new E2e Business Process Platform to orchestrate cross-application business processes.  Built on SOA standards and web services technologies, the new platform enables a common point of integration for all RedPrairie and third-party applications.

"One of the greatest challenges facing companies today is the ability to manage business processes end-to-end, from the retail shelf to the manufacturing floor," said Mike Mayoras, CEO of RedPrairie.  "What is particularly exciting about our new E2e Business Process Platform is its ability to manage previously disjointed processes like new product launches, product recalls, and store promotions in a streamlined way.  This new platform orchestrates business processes not only across RedPrairie solutions, but across multiple enterprise systems easily and efficiently."

The new E2e Business Process Platform provides a shared platform for collecting, managing, communicating, and acting on information and events that flow from the store shelf through manufacturing.  The platform includes:

-A process modeler for building and customizing business processes using a graphical user interface

-A process monitor for dynamically tracking business activities and processes

-A service repository for easy access to RedPrairie services and registration of other enterprise services

-A service bus for orchestrating and brokering transactions between systems

The platform can be used to better orchestrate enterprise-wide processes like product recalls, product returns, new product launches, promotions, and coordinated store deliveries.  In the case of product recall management, the E2e Business Process Platform orchestrates a "one-button recall" that communicates to stores, distribution centers, transportation vehicles, manufacturing centers, and customers the necessary actions to be taken during a recall.  In fact, the platform integrates to voice and email technologies, allowing personal contact with customers during a recall. 

RedPrairie's E2e Business Process Platform is built on the latest 64-bit Microsoft Windows Server 2008 technology including SQL Server 2008, Windows Workflow Foundation and Windows Communication Foundation as core components. 

"We are pleased to continue our strategic relationship with RedPrairie," said Eddie Amos, general manager for worldwide partner evangelism at Microsoft Corp.  "The company continues its long tradition of providing customers with products that integrate demand and supply processes seamlessly.  RedPrairie's development tools allow for productive and effective application development.  We are also impressed with its use of Microsoft-based collaboration and presence technologies to drive product recall response cycle time reduction."

Starting today, RedPrairie will be providing demos and more information on the new E2e Business Process Platform for attendees of its 11th Annual User Conference, RedShift, held at the Doral Golf Resort & Spa in Miami, Florida. 

About RedPrairie Corporation

RedPrairie is a world leading consumer driven optimization company. Built on an advanced Service Oriented Architecture (SOA) developed over the past 15 years, the RedPrairie integrated suite of solutions offers on-demand capabilities to over 32,000 sites worldwide for many of the world's largest companies.

RedPrairie's E2e solutions synchronize people and products throughout the customer buying cycle to ensure goods reach the right place at the right time. At the point of sale, this means consumers have access to desired products and that the store is staffed with the right people to help them make their purchases. In the production cycle, it means suppliers and manufacturers time and synchronize shipments and production based on demand signals from the retailer. And in the back room of the store, it means having the least amount of inventory, solving the "last yard" problem of the retail supply chain.

With 20 global service sites and standard service methods that have been validated over the last 30 years, RedPrairie provides unparalleled service and support. For additional information, call 1.877.733.7724, or access

RedPrairie is a registered trademark of RedPrairie Corporation.
E2e is a trademark of RedPrairie Corporation.
Other product and service names mentioned herein are the trademarks of their respective owners .

© 2008 RedPrairie Corporation. All Rights Reserved.

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