Reebok-CCM Hockey Goes Live with iCongo"™s E-Commerce Platform

Reebok-CCM Hockey implements iCongo's business-to-business e-commerce platform. Reebok-CCM Hockey uses iCongo's ICE3 TM suite to conduct its entire order entry and order management processes online. These systems include ICE3 TM business-to-business catalog and order entry system, ICE3 TM workflow system, online and offline sales force automation (SFA), ICE3 TM customer portal and ICE3 TM comprehensive suite of marketing and collaboration modules. The systems are internationalized including accessibility in multiple languages, product catalogs by country and multi-currency support.

"We selected iCongo's comprehensive suite of business-to-business e-commerce systems based on the richness and completeness of their e-commerce platform, the depth and flexibility of their e-commerce systems and their strong industry experience," says John Bissert, director of sales, Reebok-CCM Hockey U.S. "After going live with iCongo's B2B e-commerce platform, we are now offering our customers the systems required to obtain important up-to-date product information and the ability to place and track orders more quickly and efficiently online, 24x7. At the same time, the systems are lowering our order processing costs and improving ordering efficiencies and improving services to our customers; enabling us to more effectively communicate and collaborate with our customers."

Reebok-CCM Hockey's sales representatives improve the speed and efficiency of their sales efforts by using the ICE3 TM online and offline SFA system. By using the SFA System, reps are able to receive the latest product and customer information, enter orders on behalf of their customers both online or offline and electronically transmit sales orders while on the road. The reps are also able to place booking orders (future orders) using the system's specialized booking order functionality.

"iCongo's B2B platform is allowing us to deliver to our customers improved services and efficiencies," said Giovanna Di Ielsi, director, e-commerce and MIS for Reebok-CCM Hockey. "For example, a consumer can now walk into a sporting goods store on the weekend looking for a specific Rbk hockey stick, and if the item is not in stock, the retailer can place the order right on the spot and guarantee delivery to their customer."
This ad will auto-close in 10 seconds