REI Names SVP, Chief Technology Officer

Jamie Grill-Goodman
Senior Editor
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REI Co-op has promoted Dan Shull to senior vice president, chief technology officer.

REI will also recruit two more leaders — a head of information security and privacy and a head of platform engineering — as the company continues to invest in its technology capabilities.

In his new role, the retail executive will lead the co-op's actions to engage the outdoor community through technology across its retail stores, e-commerce channels and more. Examples include customer-facing enhancements of virtual outfitting and curbside pickup that were introduced last year.

"Since joining the co-op in mid-2018, Dan has been an instrumental leader with proven agility, customer focus and a data-driven, digital mindset,” said Chris Putur, REI executive vice president of technology and operations.He has incredibly strong relationships across our company which will serve him well in this new role."

The two additional leaders will report to Shull and build on the existing foundation of the technology division. The head of information security and privacy will lead the information security team and partner across the co-op to identify and manage risk in technology, data and business practices. The head of platform engineering will lead REI's engineering practice and community, ensure the right tools and practices are in place to build and deliver great products for its customers, and help the co-op unlock and share information inside and outside of the company. Interested retail tech professionals can learn more about the positions and apply online at 

"With Dan's promotion and these new leadership positions in place, REI is building on a strong foundation. The co-op is purposefully investing in its future so that we can amplify how we support our talented employees across the country and effectively connect with customers wherever they engage with us as part of their active lifestyles," adds Putur.