Rent the Runway Adds Plus-size Styles From Carmen Marc Valvo, Badgley Mischka and More

9/17/2013
After repeated requests from users, Rent the Runway introduced plus-size designer dresses to its inventory.  The launch of RTR Plus, an assortment of more than 40 styles from five top designers available in sizes 14 to 22, is a continuation of Rent the Runway's overall brand mission to democratize luxury fashion for all women.

Rent the Runway's introduction of plus size designer dresses comes just short of a year after the launch of its last groundbreaking feature, the one-of-a-kind social shopping platform Our Runway, which features user-generated photos of real women in dresses available for rent.

Our Runway demonstrates the company's belief that all women – regardless of size, age or ethnicity – are beautiful, by prominently displaying these photos of real women on its site as models. Since the launch of Our Runway, more than 100,000 reviews have been written by Rent the Runway customers from all over the United States. Rent the Runway now adds another layer of accessibility by bringing high end designers and the latest fashion trends to plus size women for a fraction of the retail cost.

"When we launched Rent the Runway, we didn't fully understand that our business was going to be about so much more than saving money, but rather, feeling empowered. Every woman deserves to feel beautiful before the most important occasions in her life and every woman regardless of her size should have her choice of the designer dress that gives her the most self-confidence," said Jennifer Hyman, CEO and co-Founder of Rent the Runway.

"Until now, we have only been able to follow through on this undertaking for virtually half of the female population," she added. "We are so proud that our business has grown enough that we are finally able to make designer fashion not only accessible to, but also inclusive of, women of all shapes and sizes."

Designers Badgley Mischka, Carmen Marc Valvo and Theia, among others, created dresses exclusively for Rent the Runway, offering extended sizes of dresses already available for rent in addition to entirely new styles designed with the full-figured woman in mind.

Existing plus size styles from Kay Unger and Adrianna Papell will also be available for rent on the designer dress rental site. Prices range from $50 to $200 and the assortment offers everything from classic little black dresses to sequin and lace to evening gowns.
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