Rent The Runway Teams Up With Major Hotel Chain to Redefine Packing

Jamie Grill-Goodman
Editor in Chief
Jamie goodman

Rent the Runway and W Hotels have teamed up to change the way women travel. 

Now, for the first time ever, travelers can have access to all the perks of Rent the Runway on the road, with the launch of the Rent the Runway (RTR) Closet Concierge at select W hotels around the country. Guests of W Aspen, W South Beach, W Washington D.C. and W Hollywood now have access to the ultimate travel wardrobe, curated by Rent the Runway for each destination and waiting for guests when they arrive - no packing or baggage required. This new service allows travelers to save time and money and board flights with lighter carry-ons.

For More on Alliances and Rent the Runway

Retailers are wising up to the success had by DTC and influencer brands. To learn how new alliances and business models may mark the path for the future of retailers who inhabit both the real world and the digital one, join a  panel of experts including Gabby Cohen, SVP, Marketing and Brand, Rent the Runway; Sally Mueller, chief brand officer, Who What Wear; Reshma Chattaram Chamberlin, co-founder, Summersalt and more in “The future is now: How retailers can utilize digitally native talent (and brands) to revitalize growthat the NRF Big Show 2020.

Upon booking their room, W Hotel guests are able to choose four styles to rent for their stay from Rent the Runway's Unlimited Closet for only $69 USD. Guests have access to the entire Unlimited Closet in addition to being able to select from a destination-ready assortment tailored to each unique W hotel location incorporating Rent the Runway's proprietary data on trending colors, designers, silhouettes and the climate of each location.

The fresh wardrobe additions will be waiting for them in their W hotel room. To return, guests simply drop-off the items at the Welcome Desk at check-out.

"Traveling without luggage has always been my dream,” said Jennifer Hyman, co-founder and CEO of Rent the Runway. “We are thrilled to partner with W Hotels to bring the RTR Closet Concierge to life, so travelers can simply show up and have their dream closet waiting for them in their hotel room.”

"W is always looking for ways to give our guests new/next experiences that empower them to express themselves and upgrade their travel experience, and the RTR Closet Concierge does both," said Anthony Ingham, global brand leader at W Hotels. "Collaborating with Rent the Runway -- such a creative, conscious and trend-setting brand -- allows us to reinvent the way our guests pack and dress as they travel. Skipping the packing process is a whole new level of luxury for our guests and is yet another surprising way continue to reinvent hospitality."

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