Report: Cyber Monday Data Reflects Stronger Holiday Sales

For the 24 hours of Cyber Monday 2009, overall same-seller online retail gross merchandise value (GMV) grew 33 percent relative to Cyber Monday 2008 according to a report released by Mercent, a provider of on-demand marketing solutions for retailers.

The Mercent eCommerce Index is a scheduled report that measures the year-over-year same-seller online gross merchandise value (GMV) growth of Mercent's aggregate retail clients each quarter and for key dates and date ranges during the holiday shopping season. The Mercent eCommerce Index tracks online retail transactions generated by paid online advertisements placed across a network of leading online shopping destinations including, Google, Microsoft Bing, Yahoo!, eBay, and more than 70 others. Mercent serves more than 120 leading global online retailers.

The report also concluded that same-seller GMV of Mercent clients participating in Amazon's "Selling on Amazon" third-party marketplace program increased by 47 percent relative to Cyber Monday 2008.
According to Mercent CEO Eric Best, "Cyber Monday sales are 30 percent higher than Black Friday results, offering further evidence of a positive 2009 holiday shopping season."

Mercent reprots its data indicates consumers are looking online as a preferred shopping channel for the holidays, most likely due to aggressive online merchant promotions, discounts and increased customer service levels.

"Black Friday and Cyber Monday demonstrated paralleled growth and we expect to see comparable trends through the peak selling season in December," Best said.

Mercent attributes merchant GMV sales growth across online channels to the macro-economic recovery in non-discretionary and discretionary spending; the increased draw of online channels that provide aggressive and competitive purchasing options for value-conscious shoppers; and the efficiencies of major online shopping destinations such as Amazon, eBay, Wal-Mart and others, that are placing downward pressure on industry selling and fulfillment expenses.

Furthermore, it concludes the most competitive merchants are becoming intensely savvy and efficient with their online sales and advertising strategies, leveraging technologies like Mercent Retail to seamlessly integrate product data feeds with online sales channels and fully optimize online ad campaigns and promotions to drive incremental sales.
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