Retail in the Age of Disruption: Stop Marketing, Start Engaging

As customers breeze through multiple shopping channels at breakneck speed retailers must adjust their marketing philosophies to keep pace. Promotion is no longer about mass dissemination of messages — it is about building customer engagement throughout the shopping experience.
At the 2014 Retail Technology Conference, Scott Stratten will discuss how to successfully engage customers when time is of the essence, authenticity is key, and guests can call your bluff for the world to see. The best-selling author of "UnMarketing: Stop Marketing, Start Engaging," will deliver RTC's opening keynote and explore viral, social and authentic marketing. Stratten was named a top 5 social media influencers by and routinely presents to PepsiCo, Adobe, Hard Rock Cafe, Saks Fifth Avenue and Deloitte when they need help guiding their way through the viral/social media and relationship marketing landscape — come and learn from a marketing leader.
The eighth annual Retail Technology Conference will be held April 9 – 11, 2014 at the Hilton Bonnet Creek in Orlando, Florida. The conference features keynotes from retail leaders, peer-to-peer exchanges, a merchandising symposium and relationship building. For more information, to view the full agenda and/or register for the event click here.

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