Engaging customers on social media and receiving business benefits from the interaction is a top priority of savvy retailers. At the inaugural Retail & Consumer Goods Analytics Summit, Marc Smith, director at the Social Media Research Foundation will share insights into the ways group dynamics change when they take place in and through social cyberspaces and how retailers can maximize the value of social media.
The power of analytics is undeniable, but without the personal in place to effectively manage and act on the insights there is little benefit to retailers. At the Retail & Consumer Goods Analytics Summit, Glenn Wegryn, retired associate director, analytics, Procter & Gamble, will address the challenges of attracting and retaining top analytic talent.
The sharing of data between retailers and suppliers is growing in popularity. At the Retail & Consumer Goods Analytics Summit, Tony Bender, VP and CIO, Energizer Holdings Inc., will host a panel of industry thought leaders as they discuss the business benefits of collaborative data sharing efforts.
With so much buzz concerning analytics and big data it is difficult at times to pinpoint the business benefits amid the chatter. At the Retail & Consumer Goods Analytics Summit Michael Terpkosh, vice president, store services, SuperValu Inc., will participate in a cross-industry panel that will cut through the buzzwords and discuss the value and impact of analytics on their businesses.
Customer to customer interaction online continues to rise and retailers are capturing, analyzing, and taking action on the data. At the Retail & Consumer Goods Analytics Summit, USC associate professor Dmitri Williams will explore the C2C connection, from social graph to ROI.
Data sharing is not a one-way street — by sharing data with suppliers, retailers gain substantial insight into consumer demand and are better able to succeed. At the Retail & Consumer Goods Analytics Summit, Kirsten Curtis, VP, supply chain planning, Safeway will discuss a downstream data initiative where both manufacturer and retailer are collaborating around replenishment strategies to achieve substantial benefits.
Retailers and consumer products manufacturers are leveraging data to improve their internal business processes and decisions, but how can they best monetize the data? At the inaugural Retail & Consumer Goods Analytics Summit, MIT's Dr. Barbara Wixom will explore how these trading partners are driving bottom-line results by selling data and exposing data in strategic ways to strengthen relationships across the value chain.