Retail and Consumer Goods Analytics Summit 2014

By focusing marketing efforts on customers with the greatest social value retailers can generate more bang for their promotional buck.

Engaging customers on social media and receiving business benefits from the interaction is a top priority of savvy retailers.

The power of analytics is undeniable, but without the personal in place to effectively manage and act on the insights there is little benefit to retailers.

The sharing of data between retailers and suppliers is growing in popularity. At the Retail & Consumer Goods Analytics Summit, Tony Bender, VP and CIO, Energizer Holdings Inc., will host a panel of industry thought leaders as they discuss the business benefits of collaborative data sharing efforts.

With so much buzz concerning analytics and big data it is difficult at times to pinpoint the business benefits amid the chatter.

Customer to customer interaction online continues to rise and retailers are capturing, analyzing, and taking action on the data. At the Retail & Consumer Goods Analytics Summit, USC associate professor Dmitri Williams will explore the C2C connection, from social graph to ROI.

Data sharing is not a one-way street — by sharing data with suppliers, retailers gain substantial insight into consumer demand and are better able to succeed.

Retailers and consumer products manufacturers are leveraging data to improve their internal business processes and decisions, but how can they best monetize the data? At the inaugural Retail & Consumer Goods Analytics Summit, MIT's Dr.