The power of the social network is undeniable. But in order to realize its full potential retailers need social media influencers to promote the brand. See how Target and Macy's measure up in their quest to convert shoppers into brand champions.
At the Retail Executive Summit the winners of the fifth annual CIO of the Year awards were announced. See who took home the top honors in four exciting categories designed to honor CIOs on the cutting edge.
Dominant personality traits have tremendous implications on achieving both individual and organizational success. At the Retail Executive Summit, Monique Honaman, CEO & Founder, ISHR Group, will explore the preferred thinking and communication styles of leaders, and all in attendance will receive a customized personality evaluation.
Retailers are obsessed with crafting the perfect experience for their customers and track success across various internal metrics, but how do shoppers gauge retailer success? At RES 2015 RIS editorial director Joe Skorupa and Cognizant AVP Meena Patel will preview the sixth annual RIS/Cognizant Shopper Experience Study and provide a sneak peak of the valuable benchmarks.
Not every customer is created equal. Some possess vast social media networks and influence that can have a directly impact a retail sales. At the Retail Executive Summit Dmitri Williams, PhD, professor, USC, will discuss the C2C connection, from social graph to ROI, and explore the impact of the connected consumer on marketing and acquisition.
At last week's Retail Executive Summit, RIS News held its first ever Twitter contest to uncover the most influential Tweeter at the event. After much careful data-driven analysis the winner was announced at the close of the conference, who took the top prize?
Omnichannel projects require so much heavy lifting on the back-end that the benefits don't emerge until well into the future. But shoppers are impatient. At the Retail Executive Summit, Paul Kasinski, CIO, Brighton Collectibles will discuss how the retailer focuses on the rapid deployment of seven key functions and services.
Transitioning from traditional retailing to the omnichannel model takes more than just technology investment, it requires de-siloing the entire enterprise. At the Retail Executive Summit, Anoop Kulshreshtha VP, digital technology, Barneys New York will explore the organizational maturity challenges when going omnichannel and discuss options on how to address them.