Retail Intelligence Briefing: Next-Generation Consumer-Centric Merchandising

Process change in merchandising is being forced to advance by current economic conditions. In late June, a dynamic group of retailers gathered to discuss and learn about how they advance their merchandising expertise. Read what they had to say about their technical and cultural steps these organizations are taking to improve and deal with the major issues they are facing. These include rationalization of assortments, down-market offerings, explosion of private-label products, cross-channel merchandising, and localization A new consumer dynamic is upon us, and retailers must adapt to the new realities in order to survive.