Successful omnichannel merchandising requires the merging of previously siloed systems into one real-time interface. At the Retail Technology Conference Aerosoles VP of merchandising Steve Siebel will discuss his experience combining retail, e-com and wholesale channels and linking their core functions.
Online furniture retailer Smart Furniture connects with customers through the use of analytical insight and real-time capabilities to make suggestions based on the customers' wants and needs. At the Retail Technology Conference, Smart Furniture CEO T.J. Gentile will explain why neutral retailers won't win with customers that expect personalization.
Aerosoles has been omnichannel for nearly 10 years, but over the past 18 months the retailer has recognized that with a variety of distinct channels, including retail, e-commerce and wholesale, blurring a true real-time view of the enterprise is table stakes.
Scott Stratten, one of the top 5 social media influencers in the world, will discuss the tenants of modern customer engagement at the Retail Technology Conference next month. The best-selling author is an expert on viral, social and authentic marketing and his keynote address will focus on engaging customers in the Age of Disruption.
Amazon's wide selection and pricing structure drove many weak book retailers into early retirement. Kathy Doyle Thomas, EVO and Chief Strategy Officer at Half Off Books, will explore how her company is able to thrive in the shadow of the online colossus through effective viral marketing efforts at the Retail Technology Conference.