Retail Technology Conference 2014

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Retail Technology Conference 2014

A collection of news, articles and other featured content about Retail Technology Conference 2014.

Nordstrom Empowers Associates to Stay Ahead of the Pace of Change

From customer-facing technologies and business architecture to innovation and people labs, Nordstrom is focused on enabling associates to deliver exceptional and innovative service to customers.

QR Codes: The Definition of Retail Tech Gone Wrong

Social media and marketing guru Scott Stratten believes QR code technology is routinely mismanaged, and can sour the customer's opinion of the brand.

Retailers focused on failing fast to keep up with the pace of change at the 2014 Retail Technology Conference

Aerosoles has been omnichannel for nearly 10 years, but over the past 18 months the retailer has recognized that with a variety of distinct channels, including retail, e-commerce and wholesale, blurring a true real-time view of the enterprise is table stakes.

As the fastest growing retail company in the world the fashion jewelry retailer relies on an investment bank approach as it prepares to go public.

The discount book retailer is growing in spite of a shrinking book market thanks to innovative, low-cost engagement initiatives that connect with customers.

Online furniture retailer Smart Furniture connects with customers through the use of analytical insight and real-time capabilities to make suggestions based on the customers' wants and needs. At the Retail Technology Conference, Smart Furniture CEO T.J. Gentile will explain why neutral retailers won't win with customers that expect personalization.

Nordstrom is involved in a multi-year transformation that encompasses each aspect of the company, including culture, technology and customer experience.

Successful omnichannel merchandising requires the merging of previously siloed systems into one real-time interface. At the Retail Technology Conference Aerosoles VP of merchandising Steve Siebel will discuss his experience combining retail, e-com and wholesale channels and linking their core functions.

Scott Stratten, one of the top 5 social media influencers in the world, will discuss the tenants of modern customer engagement at the Retail Technology Conference next month. The best-selling author is an expert on viral, social and authentic marketing and his keynote address will focus on engaging customers in the Age of Disruption.

Countless hours go into the research and development of new retail technology, but the true test of a solution's mettle comes at deployment. At the Retail Technology Conference, Randy Cucerzan, senior director of IT at Genesco, will discuss best practices and pitfalls to avoid during rollout.

Amazon's wide selection and pricing structure drove many weak book retailers into early retirement. Kathy Doyle Thomas, EVO and Chief Strategy Officer at Half Off Books, will explore how her company is able to thrive in the shadow of the online colossus through effective viral marketing efforts at the Retail Technology Conference.

Alex and Ani Vice President Ryan Bonifacino will discuss the company's venture-capital mindset and investment banker approach to IT evaluation at the 2014 Retail Technology Conference.

At the 2014 Retail Technology Conference, Nordstrom VP Sam Hogenson will offer a glance behind the curtain and explore why the retailer considers itself a 112-year-old startup.

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