Retail Technology Veteran Lance Willis Nabs CIO Position

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Retail Technology Veteran Lance Willis Nabs CIO Position


Pier 1 Imports has named Lance Wills its newest executive vice president, chief Information officer, effective immediately. Wills joins Pier 1 with almost 23 years of information technology experience, including more than 10 years at companies in the retail sector where he was responsible for managing omnichannel platforms, supporting business transformations, building digital expertise and enhancing the customer journey.

“I am excited about joining Pier 1, and look forward to leveraging my experience to drive innovation and change, while creating value for our customers as well as a better experience for our associates,” said Wills.

Wills served as EVP, global technology officer for Toys ‘R Us from 2016 to 2018. Prior to that, he spent three years with American Eagle as VP, global head of digital technology from 2013 to 2016, and six years with Macy’s as VP, digital technology. Earlier in his career, Wills served in various roles for Thomson Reuters, including executive director of software engineering and technology strategy consultant.

 “We are delighted to welcome Lance to the Pier 1 leadership team,” said Cheryl Bachelder, interim CEO. “As we continue to narrow our strategic focus and employ a more customer-centric mindset across the company, we are committed to building upon our existing technology platform and increasingly capitalizing on data insights to help drive our business and customer initiatives forward. Lance brings the leadership, expertise and track record of execution we need to support multi-channel customer experiences as we strive to restore sales growth and improve profitability.”