Retail Web Site Performance -- Consumer Reaction to a Poor Online Shopping Experience

The success of online retailers in establishing a consistent and loyal customer base is due to many factors. JupiterResearch's April 2006 survey of 1,058 online shoppers offers insight into the actions and opinions of consumers when they encounter difficulties online, including Web sites that perform poorly. Site loyalty, duration of visits, and even online purchases can be affected by sites that are frustrating to use and slow to render. In this whitepaper sponsored by Akamai, learn how to avoid these pitfalls and create a positive consumer shopping experience that will drive revenue.