Retailers Use Flit Trips to Keep Facebook Fans Engaged

The top 500 U.S. online retailers together have more than 140 million fans and followers. Keeping this demanding audience supplied with relevant and engaging posts is a growing challenge.

Flit Trips provide retailers with a new and easy way to create engaging experiences using their existing product pages. A trip combines a series of selected product pages with commentary. They provide shoppers with helpful advice and pointers while giving them the freedom to browse directly in the retailer's website. Flit has powered hundreds of different trips covering a wide range of product categories from fashion, to electronics, to home goods.
Boston Proper is a leading direct-to-consumer retailer of women's high-end apparel. Online sales represent 70 percent of the total. Boston Proper is using Flit Trips as part of its active Facebook and Twitter campaign to provide shoppers with a deeper level of branded content and engagement.
"Flit Trips let us give our fans greater insight into new apparel and accessory releases as well as share fashion tips on a specific product; right down to fit, color, even texture," says Margaret Moraskie, senior vice president of marketing for Boston Proper. "A trip for our Spring Nautical collection let us illustrate in an intimate way how Boston Proper is redefining the look with modern interpretations."
"We are often told that the trip experience is like having your own personal shopper," says Adrian Lall, Founder and CEO of "Trips are providing shopping inspiration and discovery in a very natural way while making it easy to purchase right there in the store site."
Trips can be created and shared in less than15 minutes using Flit's free online trip creator tool. The combination of interactivity and narrative makes trips highly engaging with each trip visit generating an average of over four product-page views -- much higher than standard landing pages.
Example trips and more information can be found at:

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