A strong retail brand helps attract customers and talented staff, while fostering loyalty among both. Overall these things lead to making money, while simultaneously, huge investments are made in the promotion of these brands.
In the traditional retail space, American giant Walmart (up 14% to $77.5 billion) has seen its brand value resurge, jumping up three places and entering the top 10 once again.
“As well as committing to its expansion program in key markets, Walmart has focused on an innovative digital proposition, through a partnership with Microsoft and with the launch of Alphabot – robots that pick and pack online grocery orders at high speeds,” reads the report.
Meanwhile, according to the report, Lidl (148 on the full list) and Aldi (130 on the full list) are the fastest-growing brands in retail proving that e-commerce is no longer only route to success in sector.