Retail's Va-Va-Voom

Insights into in-store digital technology are being extracted and analyzed to increase sales, enhance the shopping experience, reduce operating costs, and become the foundation for the next-generation store. Today's retailers are quickly discovering that brick-and-mortar locations are transforming into destinations that are vital for retailers, not only to collect customer data, but also to attract shoppers and therefore transactions.
The focus this year isn't on how to grow a variety of channels, but rather how to bring these channels together, driving a customer-centric experience that is sure to keep customers coming back for more.
For more information about how retailers are leveraging store systems to revamp brick-and-mortar locations and create the next-gen store, as well as a guide to store systems coverage at the 2015 NRF Big Show, click here.
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