Returns and associated post-purchase costs shouldn’t just be tallied up and subtracted from the total revenue number like a fixed cost. They should be investigated on a product-by-product and segment-by-segment basis.
The No. 14 retailer is leveraging Omnivor’s Holograms for Retail technology for its Virtual View feature at Finish Line and JD Sport. Using the tech, shoppers can select a hologram that matches their size and body type and then build a virtual dressing room in their homes.
Retailers have beefed up e-commerce capabilities in anticipation of a monster holiday selling season online. The best way to avoid a tsunami of returns is to be proactive and use technology like AI and analytics to spot trends and fix problems before they get out of control. Here’s how.
Nearly a quarter of all e-commerce returns occur over the holiday season and approximately 80% of consumers who return items, return clothing and accessories. With fit-related issues accounting for an estimated 17% of online returns, merchants are making returns a priority and combatting with innovation.