Reverse Cart Abandonment with 3dupsell

On average, 80 percent of retail website visitors abandon their shopping carts instead of completing the purchase. To curb cart abandonment behavior, ecommerce software vendor 3dcart is debuting 3dupsell, a new service that automates promotions to recover sales before they're lost.

3dupsell is a shopping cart feature that engages visitors with unique, time-sensitive offers automatically presented to the customer based on their behavior. It helps retailers by reducing bounce rates, increasing conversions, minimizing abandoned carts and increasing the buyer's sense of urgency. With 3dupsell, retailers can recover up to 30 percent of lost sales.

"You have 20 seconds before visitors hit the back button of their browser," said 3dcart CTO Jimmy Rodriguez. "With 3dupsell, merchants take an active approach to recovering sales before they're lost through retailer-defined messages that are displayed in real-time to individual shoppers based on their behavior."

3dupsell gives merchants the ability to set up many different scenarios, from specifying the product or category to tracking when the visitor attempts to navigate away from the page or when the cart reaches a specific amount. These actions trigger the related promotions. Retailers have control over promo formats, with options that include page peel (a turn-the-page effect in the right corner); side/bottom bar; and modal pop-up (an ad appearing in the center of the browser that blocks interaction with the rest of the page). Timing, positioning and content are entirely customizable and defined by the retailer.

"Within hours of implementing 3dupsell, a $400 lost sale was captured," said Mark Sanders of "It paid for itself the first day out!"

This new solution from 3dcart is not limited to promotional messaging. It can easily be used to display online surveys to collect customer feedback or to capture emails for mailing lists.

3dupsell is available for $24.99/month with no setup fee (for a limited time). Click here for more information or to get started.
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