As we prepare to turn the page on another year it is natural to look back on the past 12 months and dream about what is to come.
2018 will go down as the year we finally put the rhetoric on the retail apocalypse to bed. No, retail is not going anywhere. But yes, retailers do need to adjust their business models, strategies, and tech stacks to compete in an increasingly competitive and digitized world.
Those that are able to create a differentiated and memorable experience for shoppers will thrive in the customer-centric age. While the stubborn retailers who refuse, or are unable, to invest in the tech-fueled experience customers demand will continue to fade into obscurity.
Every retailer knows they need to invest to compete and grow. But pinpointing the experiences and technologies that will help them connect with shoppers and set them apart from the crowd is the trick.
Predicting the future is never easy — but it is always fun to try. To help understand where the industry is headed over the next year, RIS convened a panel of retail’s movers and shakers and asked them two simple questions:
“What do the next 12 months hold for retail? And what are the major trends and technology that will define 2019?”
Below are their insightful answers to two very tough questions: