Revionics Acquires Marketyze to Supercharge its Market and Customer Intelligence Capabilities

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Revionics Acquires Marketyze to Supercharge its Market and Customer Intelligence Capabilities

By Tim Denman - 12/10/2015
Revionics, Inc., a leading provider of end-to-end merchandise optimization solutions, has acquired Marketyze, a global leader in advanced on-line competitive pricing intelligence, inventory optimization and merchandising solutions.
 
The acquisition brings together powerful capabilities that combine unmatched real-time market, competitive and customer intelligence to execute profitable pricing, promotion and assortment decisions across all channels. The advanced capabilities will enable pure-play and omnichannel retailers to break down organizational silos, bridge online and physical channels and move at the speed of their customers across all channels.
 
Revionics now delivers a complete, end-to-end omnichannel solution from competitive data collection to pricing, planning, optimization and management with high frequency, speed and scale.
 
"Our mission has always been to deliver unmatched solutions and undeniable results for our customers," Marc H. Hafner, CEO, Revionics said. "This strategic acquisition will truly provide a distinct advantage for our customers — one vendor with unified solutions that can deliver powerful intelligence across market, competitive and customer data to execute a profitable omnichannel strategy. This is an exciting time in retail and here at Revionics, we are rounding out what was a transformative year with the addition of Marketyze. This move will help us accelerate innovation, speed to market, sales velocity and market competitiveness while enabling retailers to leapfrog the competition with responsive merchandising."  
 
The acquisition also extends the Revionics Dynamic Pricing solution, providing deeper real-time competitive price monitoring and analytical insights from a single, complete solution not available elsewhere. The result: a more holistic strategy to harness real-time, accurate competitive and market data to dynamically price and execute across all channels that ultimately improve shopper loyalty, increase sales and profits.
 
"As a longtime user of Marketyze, we value their deep real-time competitive price monitoring and analytical insights," Robert Biles, general manager, online consumer sales, secondary markets at Best Buy said.  "We see the combination of Marketyze’s competitive analytics with Revionics’ sophisticated price optimization and ability to price dynamically across our secondary market channels as an exciting and welcome development."