Revionics, Planalytics Integrate Weather-Based Demand Intelligence

Planalytics and Revionics partner to incorporate location and product-specific weather intelligence into the Revionics price optimization solution.

The partnership offers joint customers seamless integration of Planalytics weather-driven demand indices into the Revionics Advanced Pricing Solution (RAPS), which helps retailers further tune pricing decisions to match localized consumer buying behavior.

The Revionics price optimization offering applies sophisticated demand intelligence and retail pricing science to retailer data to arrive at optimal price recommendations for everyday, promotional and markdown prices. The Planalytics integration of weather data into the Revionics solution provides retailers with planning tools and insights into where and how much weather will influence demand.
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