There has been a lot of discussion about the digital transformation of retail, and yet the concept is so all-encompassing that it can be a challenge to keep track of what it really means, where you are in the journey and how it directly applies to your business.
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The store of tomorrow is a full-service, connected hub; integrating web, social networks, and the supply chain. To stay competitive, retailers need to be equipped with intelligent and scalable technology to offer their customers a seamless shopping experience.
"By more fully understanding our customers’ interests and buying history, we can suggest new projects in-store and deliver more personalized offers to drive engagement across channels," said Steve Miller, SVP marketing & eCommerce at Joann.
Technology is no longer a standalone, separate entity. Instead it melds effortlessly into the retailer’s business foundation, providing an agile system for delivering insightful, efficient service at every touchpoint. Find out how.
The most successful retailers today – the ones enjoying the largest revenue gains – began making substantial investments in digital transformation several years ago and are now reaping the rewards. Find out where they invested and why.
Download this Technology Solutions Guide to learn how point of sale (POS) software has evolved and what differentiating features retailers must be well-versed on when planning their next POS enhancement or implementation.