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As Freshly Scales Under Nestle’s Wing, Personalization Becomes Paramount
When Freshly, the Nestle-owned subscription service focused on delivery healthy prepared meals, wanted to boost its personalization efforts, the company knew it had to get a better grip on its data management. -
Predicting the Future of Frictionless E-Commerce: Up Close with ChannelAdvisor’s Mike Shapaker
While it’s unclear how much of the pandemic-prompted digital disruption has staying power, it’s safe to say consumers have gotten a taste of the potential of tech-enabled convenience, and they like what they see. We chatted with ChannelAdvisor's Mike Shapaker about the brands giving third-party marketplaces a second look, the e-comm metrics that should live on their dashboards, and the technologies we should all have on our radars.