The Rise of Marketing: Intersections of Opportunity

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White Paper

The Rise of Marketing: Intersections of Opportunity
07/17/2012

The rise of marketing and the opportunities for growth it opens up are accelerating the shift away from a product-centric approach in retail to one that is more customer-centric than ever before. Read this special report to find out how retailers are restructuring their organizations and using new technologies to provide marketers with tools for direct, real-time engagement with customers to drive sales and loyalty.
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