Rite Aid Deploys iPads in Stores

After receiving positive feedback from customers, Rite Aid is continuing to provide sales associates with iPads to assist customers as part of its store remodel program. The “Wellness Ambassadors” are specially trained to provide customers with information on over-the-counter medications and supplements, serving as a bridge from the front end of the store to the pharmacy. The Ambassadors have iPad technology to assist customers in making decisions based on their individual symptoms and needs. Other initiatives in the remodel include new store dÉcor with lower shelving, wider aisles and brighter light as well as changes to merchandising such as the addition of an expanded selection of organic foods, all natural personal care products and homeopathic medicines.

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