Rite Aid Launching Performance Media for Personalized Campaigns
Rite Aid has teamed with media and analytics provider Quotient to enhance its targeted digital media capabilities.
Through its partnership, Rite Aid will launch Rite Aid Performance Media, enabling brands to execute targeted, digital media campaigns to the retailer’s customers, to drive in-store and online conversions. Rite Aid will also use Quotient’s digital coupon platform, Retailer iQ, to deliver incremental savings and rewards directly to consumers.
Brand marketers will be able to reach targeted audiences of Rite Aid customers across Rite Aid-owned and operated digital properties, social media platforms, offsite programmatic display and digital out-of-home channels.
Campaigns will begin going live in October.
“This partnership enables Rite Aid and its brand partners to connect with our shared consumers via highly curated content, delivered through the right channels of communication at the right moments,” said Erik Keptner, Rite Aid chief marketing and merchandising officer. “We know that our customers are hungry for relevant and personalized content. This partnership with Quotient is a win-win-win for our customers, our brand partners and Rite Aid.”
The partnership is also expected to drive incremental sales and generate a new alternative revenue stream for Rite Aid.
“We are incredibly excited to partner with Rite Aid as the company builds upon its digital offering to add further value to both brands and consumers,” said Steven Boal, CEO and founder of Quotient. “Delivering consumer value is at the core of Quotient’s mission, and we are pleased to increase this by using our best-in-class technology to deliver targeted content and savings at one of the nation’s most prominent drugstore chains – and at a time when it is more important than ever.”
Rite Aid operates 2,400 retail pharmacy locations across 18 states.