Romeo & Juliette Launches First Cost Division


Romeo & Juliette, Inc., the parent company of international footwear brand BEARPAW announces its new First Cost Division. Founded in 1986, the company is looking to expand on its services and offer private-label options for retailers and first cost for wholesalers. The division is being headed by Aaron Brown, the new senior first cost director, and will extend its offerings to include design, research & development, on-site sample rooms, QC and full-scale production, all while increasing speed to market.

"As we mature as a company we want to utilize and maximize relationships with factories overseas and increase business opportunities year-round. Our factory partners manufacture lots of great product that may not be a fit for the BEARPAW portfolio but can be very beneficial to retailers and other wholesale brands. Through our new division, we will be able to provide the best services to retailers and wholesalers," says senior first cost director, Aaron Brown.

Brown brings more than 26 years of experience in the footwear industry encompassing retail, wholesale, e-commerce and manufacturing. Before heading to Romeo & Juliette, Inc., he previously worked at Nordstrom, Dr. Martens, and

The First Cost division will also consist of a veteran footwear team with more than 100 years of successful industry experience. The team will provide guidance from initial design and inspiration to FOB deliveries. With this added division, the company looks to stay on top of the trends to produce phenomenal footwear, increase quality of services and sales, provide timely deliveries, and ultimately create customer satisfaction.

Over the past 15 years, Romeo & Juliette, Inc. has introduced an extensive line of footwear, apparel and outerwear through its  subsidiary BEARPAW and expanded its market in the United States and more than 45 countries around the world.  

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