Roundy's Boosts Store Communications, Operational Execution

Roundy's Supermarkets implement Opterus Store Ops-Center to automate communications between store operations, field operations management and home office staff. Store Ops-Center will be used to distribute all store communications for daily and weekly activities such as price changes, merchandising plans, corporate news, product recalls and various other uses.

"The Roundy's team reviewed operational compliance solutions from several application vendors," said John Boyle, group vice president, Roundy's. "Throughout the process, we were seeking a solution that would help us control the flow of daily messages to our operations team. In the past, we had been killing the stores with redundant information and requests via email. We had no way to monitor which stores were reading email messages, which stores were taking actions to complete directives, and no visibility as to which stores were compliant with those activities."

"We selected Opterus because it provides us with a single channel for communications that allows us to communicate objectives across the enterprise, in addition to streamlining and monitoring execution," Boyle added.

Roundy's utilizes Opterus' Web services (WSDL) to provide real-time integration with their PeopleSoft system for user authentication. Roundy's also runs Opterus within their SharePoint intranet portal, giving the stores one user interface for all corporate communications.
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