rue21 Advances Its Digital Experience

rue21 is enhancing the online shopping experience for its customers with a new e-commerce platform that includes search, navigation, recommendations and personalization capabilities.

rue21 has partnered by GroupBy to drive a superior product discovery experience for its customers, deploying the solution provider’s headless software solution enabling a personalized search experience that is unique to each customer.

“It is our constant effort to provide our customers with a remarkable experience both online and in-store,” says Robert Brous, VP of e-commerce & digital, rue21. “We are excited to provide a seamless buying experience through increased product relevance, personalization, and product recommendations.”

GroupBy aims to transform the way retailers interact with their consumers online through data-driven commerce, media, and knowledge management software solutions. The company supports the online retail efforts of many leading e-commerce retailers by driving more targeted site traffic and increases in revenue through its platform Searchandiser.

“It’s a wonderful opportunity to partner with rue21, a company that takes pride in putting customers first every day,” says Roland Gossage, CEO, GroupBy. “GroupBy is committed to making this experience even stronger with our advanced search relevancy solutions, employing a strategic balance between machine learning-powered algorithms and human-controlled results."