rue21 Deploys QuantiSense BI

Specialty apparel retailer rue21 has selected the Epicor QuantiSense Retail Business Intelligence suite to support enterprise-wide reporting and analytics across merchandising, store operations and digital retail.

rue21 is one of the fastest-growing fashion retail brands in the U.S., and offers the latest trends in apparel and accessories at every day great value for girls and guys, including graphic t-shirts, denim, dresses, shirts, hoodies, belts, jewelry, handbags, footwear, and intimate apparel.  The retailer has relied on the proven Epicor Retail technology suite for years, most recently to help support the company's extensive growth into new markets and merchandise categories, including a junior plus size division – rue+ -- launched in 2014.

Now the company is taking advantage of the Epicor Retail suite's recent expansion to include solutions from business intelligence and analytics vendor QuantiSense, which Epicor acquired in October 2014, to gain a real-time comprehensive view of its business operations.

By combining a wide variety of source data systems, the Epicor QuantiSense Retail Business Intelligence suite will give rue21 visibility across both digital and retail aspects of its business, giving the retailer key capabilities to address today's omni-channel retail demands from the supply chain through multi-channel points of purchase.  The suite will provide rue21 with immediate, "self-serve" flexible reporting and drill-down capabilities to better understand and act on key trends and opportunities.

To support rapid speed to value – going live with its Business Intelligence deployment in 90 days – rue21 will leverage Epicor's proven cloud deployment model supported by the fully elastic Amazon Web Services cloud infrastructure, including the Amazon Redshift cloud data warehousing solution.

"Epicor's business intelligence expertise in the specialty apparel market segment and the measurable successes that other QuantiSense users shared made us feel extremely comfortable in selection of the Epicor QuantiSense Retail Business Intelligence suite. The speed and low-risk nature of the cloud deployment model made the value proposition even more compelling," said Judy Kucinski, vice president of strategic merchandising.

"Business intelligence is becoming a ‘must-have' key competency for all retailers, but especially so for fast fashion retailers such as rue21, where tracking and analyzing the sheer variety and velocity of data becomes too cumbersome, too complex, and way too time-consuming," said Jeff Buck, vice president, Retail Analytics, Epicor Retail. "rue21's uniquely successful fast fashion business model is about speed which is embodied in every aspect of its business; the need for information and enabling business users with information BI self-service is critical to supporting this model. QuantiSense's sole focus is assisting retailers in managing business complexities across channels and in gaining actionable insights with the velocity befitting the needs of fast fashion retailers."

This ad will auto-close in 10 seconds