Russell Simmons Launches Store in Macy's Herald Square

This fall, entrepreneur and media mogul Russell Simmons is hitting the road to showcase his newest designs for his menswear label, Argyleculture. To kick things off, Simmons and Macy's executives will co-host an event on Thursday, September 30th in Macy's Herald Square, (New York City) to officially unveil the new Argyleculture men's shop and Fall 2010 collection to the public.

Russell Simmons will continue his fashion revolution with a series of Macy's appearances through November. Stopping in New York, Virginia, Illinois, Georgia, and Michigan, the tour will not only allow Argyleculture fans to meet and greet the fashion industry leader, but celebrate the sophisticated designs of the Fall 2010 collection. Created for the "urban graduate" - the man over the age of 25 who has "arrived" and is beginning to fulfill their dreams both personally and professionally, Argyleculture infuses original detailing with the buttoned-up styling of men's professional attire, including suits, argyle vests, zip-up sweaters, plaid oxfords, polos, and denims of different washes.

"The breakout moment for Argyleculture has arrived. I'll be going city to city on this Macy's tour connecting with my customers to continue promoting the Argyleculture brand," explains Russell Simmons.

Locations/Dates are as followed:
New York, New York - Herald Square — Thursday, September 30, 2010
Norfolk, Virginia — Military Circle — Friday, October 15, 2010
Brooklyn, New York — Green Acres — Saturday, October 23, 2010
Chicago, Illinois — River Oaks Center — Thursday, October 28, 2010
Detroit, Michigan — Northland Center — Friday, October 29, 2010
Atlanta, Georgia — Gallery at South Dekalb — Thursday, November 4, 2010

In the midst of the city tour, Argyleculture's Fall 2010 campaign will be unveiled on October 11, 2010, revealing Tyson Beckford as the face of the label. As the quintessential "urban graduate," Beckford demonstrates how the collection reflects classic American style with the powerful influence of hip-hop.

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