Russell's Convenience Rolls Out Frictionless Checkout
Just over three years after introducing their first cashierless store, Russell's Convenience has implemented frictionless checkout to all 19 locations across Denver, Los Angeles, San Francisco, Honolulu, and Detroit.
With the rollout, Russell's becomes the first convenience store retailer to use Skip's back-office open application programming interfaces (APIs). Skip Checkout is a cloud-based 'scan & go' app. With Skip's 'scan & go' mobile checkout app, Russell's Convenience will be able to reach their customers directly to inform them of deals and in-store promotions, driving both the satisfaction and frequency of shopping trips.
"Offering a frictionless shopping experience to our customers increases the frequency of transactions,” said Tom Bachrodt, Denver area regional manager of Russell's Convenience. “By making the shopping experience as fast as possible, we open up more shopping opportunities to our customers that are on break or just short on time. With Skip, we can accommodate any shopper's schedule without disrupting our operations.”
"From both a customer experience and technical perspective, we have always sought to push the limits of a typical store,” said Raymond Huff, president of HJB Convenience Corporation. “Similar to opening our own self-serve store, we engaged Tenderfoot Software to customize our POS and Loyalty systems because our needs weren't met in the market. The same is true with Skip, as their product combined with our operations greatly enhances the service for our customers.”
Knowing that Skip didn't have an existing integration with Tenderfoot Software's POS and back-office tools, Skip was eager to have them leverage its APIs for connecting their stores to the cloud.