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09/30/2013

Saks' OFF 5th Launches E-Commerce

Saks Incorporated's Saks Fifth Avenue OFF 5TH launched saksoff5th.com on Sept. 30. With up to 55 percent off year-round, Saks OFF 5TH offers carefully curated, off-the-runway trends, exceptional service, and unbelievable savings—now available anytime, anywhere.

"This is a significant milestone for Saks OFF 5TH as the company rounds out our omni-channel offerings. In addition to our 70 nationwide stores, the e-commerce site is yet another platform through which we can provide our curated off-price shopping experience. We want it to be the Saks of the off price world, a true extension of the brand," said Robert Wallstrom, President of Saks Fifth Avenue OFF 5TH.

"We designed the site to be a sleek, modern online reflection of the elevated design of the OFF 5TH stores with a strong value message. We think it will become a best in class off price fashion destination online," said Michael Burgess, President of Saks Direct.

Along with its expanding base of stores, customers can now shop 24 hours a day—with round-the-clock assistance from the customer care team. Mobile and tablet enhancements for shopping will be part of the evolution of the site interface.

Saks OFF 5TH online will offer the same great men's and women's collections as in-store. Shoppers can discover expanded collections of new designer labels, the latest fashion and trends, and high-quality merchandise at an extraordinary value ranging from men's and women's ready-to-wear, footwear, handbags, accessories, jewelry, watches and beauty.

Online customers will have visibility and accessibility to shop all of the top designer brands that may have limited distribution and only in select stores nationwide. Additionally, the e-commerce site will offer customer's access to Salon Z, a plus size women's collection not available in all stores.

The site is designed to reflect the experience of in-store shopping and modeled after the loft like, bright, open atmosphere of Saks OFF 5TH stores. The online store will be best in class with superior functionality. Customers will have more control over their filter options, they will be able to hover over product images animated through multiple views of the item, and full-screen zoom is available for all products, among other innovative features.

Online promotions for saksoff5th.com will mirror in-store promotions with new product offerings daily. There will also be the specialized offers and exclusive merchandise for top customers to enjoy. Additionally, the site will include FashionFix events, which will migrate from Saks.com to saksoff5th.com. FashionFix is an additional space that provides exceptional deals on non-outlet premier designer products through curated flash sales.

Customers will also be able to sign up for emails to learn about current promotions, in store events and connect to social media channels, i.e. Facebook, Twitter, Instagram and Pinterest.

The Saks OFF 5TH More! Program will be offered on the e-commerce site. It is a free membership that gives customers access to additional savings in stores and online. Members will receive advance notice of special events, special coupons and invitations to private sales.

During the launch all shoppers of saksoff5th.com will receive free shipping on all orders during a limited introductory period. SaksFirst members will be honored with free shipping on all orders, all of the time. Other services on the site include shipment tracking, SaksFirst Card management and the opportunity to purchase and redeem gift cards.