"The app uses a framework that allows us to build once and publish to multiple app stores," said Joe Brenner, group vice president & chief information officer. "The app accomplishes augmented reality by using a proprietary set of artificial intelligence libraries to perform facial recognition, facial mapping and real-time biometric tracking using our customer's smartphone."
When a customer tries a product using the AI technology, it is automatically added to her shopping list with options to 'Add to Cart,' and 'Save for Later,' allowing customers to purchase multiple products to create a complete look.
The innovative technology aggregates product recommendations from Sally Beauty's extensive product offerings with hair brands such as Ion, Arctic Fox, Wella and Good Dye Young. The makeup capabilities feature COL-LAB and Ardell product items for virtual try-on. Additional items for purchase are recommended during the consultation, including gloves, brushes or bowls.
The experience will be expanded to additional stores in coming months and is already available in both the Android and Apple app stores.