Sally Beauty Holdings is expanding their ColorView AI Technology to the Sally Beauty App and to kiosks in 500 Sally Beauty stores across the country. The implementation is part of the brand's revamp of the customer experience and approach to retail fundamentals.
"Sally Beauty customers over-index on mobile phone shopping and are hair color enthusiasts," said JC Johnson, group vice president, digital commerce, strategy and insights. "We are excited to provide a fun experience that allows our customers to dynamically try on color before they commit to a hair transformation. They can try it, share it, buy it, save it, or start all over again, with dozens of our best products."
The technology allows consumers to virtually try on hair color and makeup before purchasing, creating a more confident shopping experience. ColorView queries the user's preferences and goals, then matches them to recommended product categories and shades. The user can then virtually try on the products and selected shades through real-time artificial intelligence and augmented reality hair and makeup color technology.
"The app uses a framework that allows us to build once and publish to multiple app stores," said Joe Brenner, group vice president & chief information officer. "The app accomplishes augmented reality by using a proprietary set of artificial intelligence libraries to perform facial recognition, facial mapping and real-time biometric tracking using our customer's smartphone."
When a customer tries a product using the AI technology, it is automatically added to her shopping list with options to 'Add to Cart,' and 'Save for Later,' allowing customers to purchase multiple products to create a complete look.
The innovative technology aggregates product recommendations from Sally Beauty's extensive product offerings with hair brands such as Ion, Arctic Fox, Wella and Good Dye Young. The makeup capabilities feature COL-LAB and Ardell product items for virtual try-on. Additional items for purchase are recommended during the consultation, including gloves, brushes or bowls.
The experience will be expanded to additional stores in coming months and is already available in both the Android and Apple app stores.