Sally Beauty Launches Redesigned Mobile-First Website

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Sally Beauty Launches Redesigned Mobile-First Website


Sally Beauty has gone live with its newly redesigned website, complete with enhanced features and functionality to create an enhanced experience for the online beauty consumer.

Website upgrades include a new Shop by Solution feature where consumers receive customized product recommendations based on their specific needs such as anti-frizz, repair and color protection. The tailored recommendations allow consumers to quickly and confidently find what they need. The new site also features a one-stop portal for all brand offers and deals to make shopping easier and more streamlined for consumers.

“Sally Beauty prides itself in providing professional-grade products for all needs, and our evolving digital commerce capabilities will allow consumers to achieve beautiful results on their own terms,” said Aaron Alt, president of Sally Beauty Supply. “This is an important step in our transformation plan,”

Key e-commerce upgraded include a mobile-first site experience, including the addition of Apple Pay as a new method of payment, as well as the ability to directly shop from Sally Beauty’s Instagram feed. Consumers have access to new educational resources such as how-to videos for at-home hair coloring.

Sally Beauty’s industry professional clientele will also see upgraded features, including a personalized site experience, exclusive access to educational content as well as special offers catered specifically for their hair color and beauty needs. Industry professionals will be encouraged to create an account on the site to access these exclusive features and offers.

“Sally Beauty is well-known for our pro-heritage,” said Chris Kobus, group vice president of digital and marketing. “We want all of our guests to be able to tap with confidence into that expertise, education and support, whether online or through our thousands of stores.”

The next phase of the brand’s digital transformation plan will revolve around the launch of a new Sally Beauty app.