Sam Ash Launches CrossView Retail Management Console

Music retailer Sam Ash Music uses the CrossView Retail Management Console (RMC) as its product information management system. The system allows the retailer's marketing team to centrally maintain product, content and promotion information for its multiple retail channels.

"As a multi-channel retailer, we were challenged to deliver consistent product information across our channels," says David Ash, CEO of Sam Ash Music. "CrossView helps us assemble, manage and publish thousands of products and the data associated with each product to our Web, call center and in-store signage system."

The CrossView Retail Management Console extends and complements Sam Ash's IBM WebSphere Commerce platform. Some of its features include: unlimited product attributes, an attribute dictionary, unlimited product images, the ability to assign multi-media files to products, and advanced promotion management tools.
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