Sam Edelman Launches Digital Flagship for Circus Brand

Circus by Sam Edelman is sounding the call to #jointhecircus, with the launch of its new digital flagship – The e-commerce site will allow consumers to purchase product online directly via desktop, mobile or tablet.

Site features include an interactive homepage with rollover graphics, links to key styles for the season, and a social media driven platform.

Highlights include a blog where fans of the brand can find everything that shapes the Circus Girl’s lifestyle:

Bedroom Wall – Design inspiration and mood boards
Trending Tuesday – Hot trends from the Bedroom Wall come to life
Music and Movies – Album reviews, playlists and movie debuts
At the Circus – Behind the scenes coverage of the New York design studio
Weekend Warrior – What the Circus Girl does for fun
The site also includes exclusive footage from the Circus by Sam Edelman fall 2014 ad campaign with up-and-coming model Camilla Christensen.

"Our Circus Girl lives online," said Jesse Edelman, national sales manager for the Circus brand. "She is always on social media, searching for the latest trends and shopping for the hottest styles. This new site offers her a one-stop-shop for inspiration and product - everything that influences her."

One Rockwell, an e-commerce agency, served as the creative and development partner for the site. Circus by Sam Edelman is a division of Sam Edelman. Both brands are owned by Brown Shoe Company.
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