Samsung Launches Next-Gen IoT-enabled Pop-Up Store for Retailers
Samsung Electronics America, Inc. has collaborated with marketing agency WPP agencies VML and shopper conversion specialist Barrows to develop the “Connected Pop-Up” store. Powered by Samsung, this system will enable retailers to quickly activate short-term, temporary retail opportunities.
“Pop-ups” have grown into a $50 billion industry in the U.S. (as of March 2016), according to industry database PopUp Republic. Pop-up stores can deliver the experiences that consumers are demanding today, without the need to make a long-term commitment to a physical space.
The Connected Pop-Up store powered by Samsung is an innovative turn-key model that considers all the elements of a successful pop-up; ideation, location scouting, logistics, staffing, Point-of-Sale (POS) fulfilment, real-time customer engagement and content creation. This is combined with next-generation technologies from Samsung, including an IoT (Internet of Things) dashboard, which captures store data and provides retail analytics and insights into store activity.
There are three keys to the Connected Pop-Up:
- Intelligence – The Connected Pop-Up incorporates a range of technologies: IoT retail analytics and insights, targeted smart signage, POS transactions, and virtual and augmented reality.
- Affordability –The Connected Pop-Up offers a tiered rental model, with several levels that differ on size of footprint, technology inclusions and extent of the activation.
- On-Demand – The Connected Pop-Up is a modular construction that can be assembled in a variety of ways and “skinned” to suit an individual brand’s requirements, so it can be put together quickly. An exclusive arrangement with leading activation agency Pop-Up Mob also means that the pop-up can be “live” in market faster.
In addition to Samsung’s IoT technology, the Connected Pop-Up includes targeted smart signage such as the Samsung’s ML55E Digital Mirror Displays that combine digital signage, reflective mirror technology and proximity sensors to create dynamic experience.
Also featured are capabilities to help retailers deliver personalized in-store digital merchandising and point-of-purchase, as well as transaction-enablement with point-of-sale technology and Samsung Pay.
Samsung Gear VR powered by Oculus and augmented reality solutions enable immersive digital in-store experiences within the Pop Up Store.
“The retail industry has seen rapid growth of pop-up stores and Samsung is capturing a shift in the space with our pop-up store technology offering,” said Ted Brodheim, Vice President, Samsung Electronics America. “By incorporating exciting technologies such as IoT into the pop-up store solution, we can create better experiences for shoppers, as well as a more affordable solution for retailers that provides on-demand service and access to valuable data with greater intelligence.”
“This is all about the intersection of physical and digital retail,” said Jon Bird, Executive Director, Global Retail and Shopper Marketing at VML. “That’s where retail is going, and our ability to bring our digital expertise to clients in the retail space excites us. This is a re-invention of how technology can work in a temporary space and our role has been to contribute thinking on the Connected Pop-Up consumer experience.”