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12/06/2010

Santa's Electronic Elf

Toys “R” Us has deployed Wish List kiosks at its stores nationwide. Parents can sf1210Toysrus-(1).jpguse the kiosks with their children to ensure gifts are age-, ability- and budget-appropriate, and they can easily share the lists with far-flung relatives and gift-givers via e-mail. The self-service kiosks, four feet high with 17-inch screens, can print Wish Lists created online or in the store. Shoppers can also browse and select products with scanning devices in Toys “R” Us stores to create or update their lists. The lists operate like a gift registry, deleting items when a gift is purchased to avoid duplication. The Wish List program also simplifies returns and exchanges; store associates can look up transactions by
revisiting the registrant’s Wish List. No information is available on whether the kiosks can tell if the child has been naughty or nice.