Saudi Distributor Taps Oracle Commerce to Manage International Expansion


Saudi Arabian apparel distributor Ajlan & Bros has deployed Oracle Commerce to improve its customer engagement capabilities and drive expansion.

With operations across the Arab region, a distribution network of more than 7,000 points of sale and representing more than 15 international brands, the company is seeking to expand into the European and American markets. Oracle Commerce will provide the capability to optimize each customer engagement, helping to increase cross-channel promotion and to improve a unified online, mobile and social experience for customers, thus helping Ajlan & Bros to drive sales and promote growth.

"In order to achieve sustained growth, Ajlan & Bros recognized the need for investment in customer engagement across all channels such as online and mobile," said Tarek Abou El-Fotouh, CIO, Ajlan & Bros. "Oracle provides the best solutions for us to further promote the brand and realize our growth targets."

With Oracle Commerce, Ajlan & Bros will be able to leverage advanced marketing and personalization capabilities, with enhanced integrated search and content management functionality across its channels.

Ajlan & Bros appreciated Oracle Commerce's strong cross-channel e-commerce and experience capabilities, solid track record of maintaining best practice and strong presence locally.   Aeturnum, a Gold level member of Oracle PartnerNetwork (OPN), is providing implementation services for the implementation.
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