Scott Rosenzweig Joins SANITIZED USA as President

Scott Rosenzweig has been appointed president of SANITIZED (USA) Inc., the newly established U.S. headquarters for Swiss-based SANITIZED AG. Sanitized® is the number-one built-in antimicrobial brand in Europe with strong and growing awareness globally, delivering hygiene function and material protection to more than 500 licensees who incorporate the Sanitized® technology and ingredient brand in hundreds of product categories. The new office is located in Charlotte, N.C.

"My job will be to expand the U.S. presence of the Sanitized® ingredient brand," says Rosenzweig who holds an MBA degree from New York University and has 25 years of experience in strategic brand extension, new product development and proactive licensee management. "This will allow our licensed partners the opportunity to build their businesses and to differentiate their products by delivering to their end users our core benefits of freshness, comfort, and/or material protection."

He continues, "I am pleased to announce that we will now sell directly to customers in the consumer housewares and building materials industries as well as to those commercial business sectors, such as foodservice and healthcare that use polymers in its end products. Also, we will continue to leverage our relationship in the textile industry through our distributor, Archroma, the Swiss global color and specialty chemicals company." According to Rosenzweig, Darrell Burnette who has been a U.S. contact since 2008 was promoted to sales manager North America and will focus on textiles.
"I was impressed with the SANITIZED international headquarters in Burgdorf, Switzerland," he adds, "by its technology, laboratory, regulatory, and product development capabilities as well as its marketing strength. With a 80-year history of bringing Swiss antimicrobial expertise to our customers, SANITIZED has a story that I look forward to telling in the US."

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