Sears and Kmart Deploy QR Code-Equipped 'Mobile Shopping Walls'

Sears and Kmart deployed mobile shopping walls in high-traffic areas including airports, malls, movie theaters and bus shelters across the country. The walls, which feature top toys from Sears and Kmart, provide quick response (QR) codes for each item so that customers can make purchases directly from their smartphones, giving customers an innovative and efficient way to accomplish their holiday shopping.
"Our mobile shopping walls are not only convenient because of their unexpected locations, but they offer easy shipping options as well," says Julia Fitzgerald, chief digital engagement officer of toys and sporting goods for Sears Holdings. "Our goal is to make holiday shopping so simple that customers can find the perfect gift while they are traveling or going about their daily lives, and have them waiting at their doorstep when they arrive home."
The mobile shopping walls showcase many of the most popular toys from Sears' newly expanded online Toy Shop and Kmart's popular Fab 15 toy list. The virtual shopping destinations allow customers to use QR codes to identify product information, imagery and pricing to make purchases.
The mobile shopping walls are one of many mobile commerce tools that Sears and Kmart offer that delivers an integrated retail experience to customers. Last month, the company began rolling out Apple iPads and iPod Touch devices in nearly 450 Sears and Kmart stores for associates to help customers check inventory, access product information and order products online from anywhere in the store.
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