Sears Clicks With "E-ME"

Sears has partnered with and to take back-to-school shopping into the virtual age by launching Sears' E-Me shopping experience for teens and tweens. After creating a personalized E-Me, or avatar, a site visitor can dress it in a wide selection of Sears apparel and shoes, and save the selections in his or her closet. By printing the E-Me with closet and bringing a copy into the store, parents will not only know which clothing items their children want, but they also receive a 10 percent discount on those items. An E-Me and accompanying closet can be saved from session to session and no personal information is requested from users.
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