Sears Extends Shop Your Way Program: Links Loyalty to Payment

Members of the Sears and Kmart Shop Your Way program can earn rewards points by linking an eligible Visa credit or debit card to their Shop Your Way account and using it at a number of Reward Partner merchants. In the three months since the program launched, Reward Partner merchants have already seen a 54% increase in new customers and a 9% increase in visits from existing customers. Members that enroll in the new Shop Your Way Link program earn rewards that can be redeemed in-store, online or over the phone at Sears or Kmart.
"As students and parents head back to school they are looking for extra savings and more ways to earn rewards. Shop Your Way Link allows our members to earn points on everyday purchases made with popular restaurants, retailers and service providers and enjoy a more personalized and rewarding shopping experience," said Imran Jooma, EVP and president of marketing, online, pricing and financial services at Sears Holdings. "Through Shop Your Way, we are building relationships with tens of millions of members so we can offer a more personalized and rewarding shopping experience."
With the loyalty program, member can earn points with Rewards Partners in two ways:
  • Shop online with Web Rewards Partners – earn points when shopping with a partner by clicking "View Offer" and then the "Shop Now" button or shopping with Rewards Partners online.
  • Shop with participating Shop Your Way Link Rewards Partners – earn points by making purchases with an enrolled Visa card at Card Link Rewards Partners locations or websites.
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