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02/15/2013

Sears Jumps Into Same-Day Service Arena with Mygofer Express

Sears has jumped into the same-day service arena, joining retailers that include OfficeMax, Walgreens, Macy's, Toys "R" Us and Best Buy. Through its Mygofer Express service, Sears will offer same-day pickup of digital orders at its flagship State Street store in Chicago in an attempt to target the busy urban commuter demographic.

Available items will include groceries, Sears-brand products and products from local Chicago merchants, according to published reports. Sears has revamped the Mygofer portal that it launched in 2009, which allowed customers to shop online or via mobile phones and then pick up their orders at a Kmart store in as little as two hours, without even leaving their cars.

At that time, Sears also converted one of its Kmart stores, located in Joliet, IL, into a Mygofer warehouse and showroom equipped with a drive-through. However, this one-of-a-kind store, which opened in May 2009, closed last week, according to a report in the Chicago Tribune.

Sears is the latest multi-channel retailer to test same-day service in an attempt to compete with delivery services such as Amazon Prime. Walgreens launched same-day pickup of Web orders at its nearly 500 Chicago-area stores in mid-2011. In summer 2012, eBay began testing a same-day delivery mobile app for San Francisco residents, working with some of the biggest names in traditional retail: Target, Best Buy, Toys "R" Us, Macy's, Nordstrom, Walgreens and Crate & Barrel.

This past November, eBay expanded its same-day delivery service to New York City. According to an eBay statement, its eBay Now mobile app connects Big Apple shoppers with hundreds of local retailers, "delivering items from store to door in most parts of Manhattan, often in under an hour." The service is offered in Manhattan as far north as 125th Street and in the western edge of Brooklyn.

November 2012 also saw OfficeMax launch same-day pickup of online orders in its stores, with no minimum order size or shipping/packaging fees.

For related content: OfficeMax Launches Same Day Pickup of Online Orders

eBay Tests Same-Day Delivery Mobile App with Target, Best Buy, Macy's

Walgreens Expands Same-Day Web Pickup to 300 Chicago Stores