The new “All-You” zone showcases fashion jewelry and accessories, while Sephora inside JCPenney and the Salon and Spa by InStyle brings finishing touches to shoppers’ look. Penney’s also introduces its first barber shop, The Barbery, that offers a fresh cut, shave and shoe shine.
The store offers “The Styling Rooms,” one for women and one for men, equipped with innovative Style @ Your Service technology to help shoppers get new sizes or colors without leaving the fitting room. It’s also staffed with dedicated style experts, free of charge, who can help pull together looks.
In the home section, Penney’s partnered with Pinterest to help customers find inspiration through an in-store style explorer. After answering a few home décor preference questions, shoppers are presented with a curated Pinterest Board featuring JCPenney home products.
The store also caters to families with a kid’s destination with a clubhouse where kids can see artwork come to life and participate in Kids Zone events. Additionally, 13% of the store has been dedicated to 11 lounges, including a parent lounge to give parents a place to recharge. Customers can also get a caffeine fix at the Pearl Cup Grab + Go and the Pearl Cup Bistro.